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Integrated Marketing Manager

Integrated Marketing Manager

Essential Function: Drive sales and profitability by identifying, developing, and implementing category and vendor marketing programs and other marketing initiatives for brand. This is a hybrid role reporting to the office in Denton TX on Tuesdays and Weds of each week, working remotely the rest of the work week.

Primary Duties

40% Category Marketing

  • Leads Current Situational Analysis development and communication plan for assigned category monthly promotional plans, regional initiatives and product launches.
  • Delivers insights, communication and marketing plans drive trial and repeat purchase.
  • Drive category sales through loyalty program
  • Develops go-to-market plans for monthly promotional plans, product launches and vendor programs.
  • Builds project plan to deliver and verify impact of marketing elements and works to continuously improve impact.
  • Research & analyze in partnership with the Marketing Analyst current and past promotional initiative results to capture best practices and foster continuous improvement
  • Continuously updates trends and makes recommendations to drive incremental impact.
  • Ensures projects are completed on time and within budget.

30% Building Relationships

  • Direct liaison with merchandising team
  • Build relationships with merchandising teams through direct interaction and regular communication cadence to actively identify and solve for obstacles that might impact efficiency, category business plans, and the customer experience.

20% Brand Stewardship

  • Develop a deep understanding of the brand and its challenges & opportunities.
  • Promote and protect brand voice, target audience, brand positioning and visuals. Partner with Creative Services to ensure utilization and compliance in all printed & digital content.

10% Support

  • Write tactical briefs for initiatives – from agency to creative design
  • Serve as a project manager for assigned programs by the VP or Director of Marketing

Knowledge, Skills and Abilities

  • Bachelor’s degree in marketing or a related field, MBA preferred.
  • 5-10 years relevant experience in marketing required
  • Digital marketing and direct marketing experience a plus
  • Experience in a multi-unit retail or restaurant environment strongly preferred.
  • Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast paced environment
  • Strong analytical skills and business acumen
  • Resourcefulness in solving problems
  • Ability to build productive cross-functional relationships to support the strategic goals of the organization
  • Strong written and verbal communication skills; must be able to lead and influence others. Strong public speaking skills
  • Proficient in Microsoft Word, Excel, PowerPoint

Competencies / Attributes

  • Self-starter, assertive, go-getter with high energy and desire to drive the busines
  • Strong sense of ownership and accountability
  • Excellent people skills and an upbeat, enthusiastic attitude
  • Strong organizational skills, keen attention to detail and follow through

Working Conditions /Physical Requirements The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.