Customer Growth Marketing Manager R3405
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Position Summary:
NAVEX is seeking a results-driven Customer Growth Marketing Manager. This role will lead the definition and creation of integrated demand generation marketing campaigns with a focus on generating revenue from our customers, including management of campaign objectives, target audiences and identify the right marketing mix of tactics to achieve this.
We Offer You:
- Inspiring Culture. Invested teammates, belonging groups, and a socially determined culture
- Meaningful Work. Innovative products and solutions with real life impact for people and organizations
- Career Growth. Stellar training, mentorship, and an unwavering commitment to your growth and success
- Life Flexibility. To care for you, your loved ones and your community
- Industry Leadership. A highly reputable, fast growing and consistently profitable organization
- Real Rewards. Competitive and transparent pay practices, wellbeing programs and benefits with choice
What You Will Do:
- Develop and execute multi-channel customer marketing demand generation programs designed to grow lifetime value with the goal of driving customer adoption and additional revenue
- Partner with our Sales, Customer Success and Customer Advocacy teams to identify key strategic cross-sell and upsell initiatives across our customer base
- Partner with ABX leader to drive account-based experience (ABX) strategies to increase adoption of additional NAVEX solutions
- Work with Marketing Operations to maintain and improve customer scoring model via automated demand campaigns that drive engagement and leads
- Execute A/B testing campaigns to drive in-product lead conversion
- Build global thought leadership content and planning via email nurture workflows that drive awareness and educate the customer on how to achieve their objectives
- Communicate project health to stakeholders and facilitate issue mitigation across teams
- Partner with our Marketing Analyst to measure progress in increasing multi-product adoption across our customer base and effectiveness, adjusting campaign tactics as needed
What You Will Need:
- A Bachelor’s degree in Marketing or Communications preferred, or equivalent work-related experience
- 5+ years of experience in B2B demand generation, leading and managing campaigns
- Experience and proficiency in multichannel content creation and managing customer campaigns to install base to drive incremental revenue
- Experience designing and hands-on execution of demand generation campaigns aligned with Product Marketing and Customer Success teams to generate revenue
- Strong leadership, relationship and persuasion skills, demonstrating a positive attitude and focus on teamwork
- Experience in Agile marketing with excellent project management and organizational skills
- Proven ability to drive results in a fast-paced environment and across a matrixed organization
- Excellent verbal and written communication skills, presentations skills and a commitment to engage and collaborate with people across a variety of levels with diverse backgrounds
NAVEX is an equal opportunity employer, including disability/vets.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!