Senior Analyst, Performance - Healthline Media
The Performance Team is within the Direct Ad Sales group at Healthline. We're responsible for driving Healthline's growth through monitoring, evaluating, and optimizing against data to remain a best-in-class performer. We love data, enjoy solving problems, are solution-oriented, and have a fun time getting there.
As a Sr. Analyst on the team, you will be responsible for client reporting and providing actionable insights to drive success and to prove the effectiveness of our client programs while closely collaborating with internal and external stakeholders.
If you have a passion for digital analytics, storytelling through data across an array of programs and tactics, this could be the ideal opportunity for you.
What You'll Do:
- Develop client reports via Data Studio/Tableau and other custom reports based on media metrics, goals and KPIs (including managing, maintaining and providing ongoing reports to clients)
- Work extensively with data sets from a variety of data sources (DCM, GAM, Google Analytics, comScore, Crossix, IQVIA) to ensure the timely adjustment/optimization of campaigns while providing actionable insights and recommendations to clients
- Collaborate closely with multiple teams to develop strategies for scaled display media programs and 1P data product offerings
- Develop ad hoc reports and analysis from google analytics, DCM/GAM and other analytics platforms data as needed
- Prescriptive/predictive analytics leveraging 1P data as well as 3rd Party Advanced Analytics data from IQVIA, Crossix, comScore and Symphony
What We're Looking For:
- Experience in a professional environment; in media, analytics, data science, advertising, or digital
- Understanding of basic digital marketing/media concepts & media math
- Experience with mathematics, or statistics
- Experience in cleaning, manipulating large data sets, and building models for data analyses and forecasting using R, SQL, Regression and Correlation Models, Scenario Analysis, ROI calculations. Basic knowledge of programming code is a plus
- Proven track record collaborating across functions to drive results
- Use of Google Analytics, DCM, GAM, Segment, JW Player, Teads or other analytic or data management platforms
- Strong analytics and computer skills (MS Excel, Word, PowerPoint)
- Familiarity with Tableau, Data Studio or any other data visualization tools
Who We Are:
Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures spans 5 continents and employs more than 3,500 people. Red Ventures owns and operates several large digital brands including CNET, Healthline Media, The Points Guy, Bankrate and Allconnect.com.
For more information, visit https://redventures.com and follow @RedVentures on social platforms.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.