Marketing Internship (Remote/Paid)

Responsibilities 

• Supports Strada Marcom Department and Strada Affiliates (Roadtrip Nation, CAEL, Inside Track, Education at Work) in operationalizing marketing strategy and plans across the network.  
• Conduct market analysis to assess industry factors, audience, and peer activations
• Refresh Strada marketing tools and templates for specific marketing projects
• Prepare promotional kits for marketing projects 
• Provide project management support for marketing projects, coordinating across social, web, email, earned and paid media activations.
• Track performance metrics for marketing campaigns, update monthly reports

Education and Experience

• Demonstrated capability in marketing including 
• assessment of the target audience and the competitive frame of reference  
• key message development  
• brand positioning including an articulation of distinctive differentiation 
• marketing campaign planning, execution, measurement, and reporting 
• Proven abilities in marketing or strategy consulting including strong analytical skills, project scoping, and stakeholdering abilities.
• Knowledge of digital marketing, community building, and engagement
• Familiarity with market research and its application to drive relevant marketing programs
• Strong project planning skills 
• Excellent listening skills and ability to understand and interpret business needs to define communication requirements for a variety of audiences
• Keen writer and storyteller, with the ability to coordinate marketing programs across multiple platforms 
• Action-oriented, self-starter who sets challenging but realistic deadlines and thrives in a fast-paced environment
• Flexible, creative professional style with a knack for building relationships and working in a team environment
• Service-oriented, team player who seeks feedback to continuously improve programs.

Required Skills/Abilities

• Able to solve complex problems, coupled with a strong sense of ownership and drive with the ability to adjust quickly to changing priorities and make progress in areas where high ambiguity and uncertainty exist.
• Ability to work independently
• Strong organization, communication, leadership, documentation, prioritization, and multitasking skills.

Physical Requirements:

• Prolonged periods working on a computer at a desk. 
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